[NEWS LETTER] Beware of hair ●●●, which tends to bring pollen home!
This is Yukiko Ishikawa from TAKARA BELMONT Co., Ltd. Rubel PR. According to the 2022 spring pollen scatter forecast (3rd edition) released by the Japan Meteorological Agency on January 20, the amount of cedar pollen dispersed this year is expected to be small in Shikoku, Chugoku, and Kinki. On the other hand, in the Kanto region, the number of pollens is expected to be at or slightly above normal, and in Kyushu, Hokuriku, Tohoku, and Hokkaido, there are some areas where the number of pollen cases is expected to be extremely high, so even those who had weak symptoms in the previous season will need to take thorough measures against pollen. You want to take early measures against hay fever. Therefore, this time we will introduce some surprisingly unknown hair care methods to prevent pollen from being brought into your home.
① Pollen attached to your hair can make your symptoms worse!
When you return home, if pollen is still attached to your hair, it may fall on the floor when you change clothes, or it may stick to your pillow or bedding while you sleep, causing sneezing, runny nose, itchy eyes, etc. there is. Pollen can also cause skin irritation. During the pollen season, symptoms such as itching, redness, and even pain on the skin and scalp may appear. This is because during winter, when the skin and scalp are extremely dry, their natural barrier function decreases and they tend to be more susceptible to external stimuli. In such conditions, if pollen remains attached to your skin, scalp, and hair, your body may overreact to it.
② The culprit attracts pollen. That's...static electricity accumulated in the hair!
So, what causes pollen to stick to hair? It's the "static electricity" that accumulates in your hair. Hair that is charged with static electricity is more likely to attract fine particles such as pollen and other airborne dust. It is said that static electricity is more likely to occur when the humidity is less than 40%, so in seasons when the air is dry, your hair tends to dry out, so static electricity is more likely to occur.
③ Moisturizing is the most important thing to prevent static electricity in your hair!
In addition to a thorough treatment in the bath, we recommend moisturizing frequently during the day, not just when styling before going out, but also during seasons with low humidity when pollen begins to disperse, such as from winter to early spring. When you go out, carry a hair lotion or mist type item that can be used for easy moisturizing care to hydrate your hair! Please try it.
■ Introducing care and styling products that help prevent static electricity in hair
<Recommended item ①>
Moi Water Gentle Dawn
(Body/hair treatment water)
A multi-treatment water that provides moisturizing care from scalp to hair. Moisturizes every inch of your hair, from the root to the tip, which is often neglected in daily care, and improves the texture, leaving your hair smooth and smooth. Recommended for your morning routine.
Capacity/Price: 120mL/￥2,860
*Price is manufacturer's suggested retail price (tax included)
[Hair salon exclusive product]
<Recommended item ②>
Moi mist elastic mode
(body mist)
A multi-mist that moisturizes the scalp and hair while giving a soft finish. Also, for hair that has become flattened over time, you can create a natural, fluffy style by rubbing it in with your hands after spraying. It's a spray type, so you just swish it. It's small enough to fit in your bag, so it's convenient to carry around.
Capacity/Price: 80mL/￥2,860
*Price is manufacturer's suggested retail price (tax included)
[Hair salon exclusive product]
<Plus 1 item>
Moi Conch More Nude
(Body/hair treatment milk)
A multi-treatment conch with a concentrated serum that deeply moisturizes and intensively repairs and protects your hair. After taking a bath, massage into thoroughly towel-dried hair, focusing on the mid-lengths to the ends, and lightly apply it to the surface and bangs, leaving your hair soft and moisturized. Double moisturizing with water or mist to prevent static electricity!
Capacity/Price: 58mL/￥3,520
*Price is manufacturer's suggested retail price (tax included)
[Hair salon exclusive product]
■ "Moii's Four Promises" Aiming for products that are as comfortable as possible and as refined as possible
To support the lifestyle of all women who seek items that are simpler and more comfortable for themselves. We carefully develop products based on our four voluntary standards, while placing importance on experiencing actual results.
- Formula design with high content of naturally derived ingredients*
- paraben free
- Synthetic coloring free
- All products undergo sensitive skin patch testing
(This does not mean that skin irritation will not occur in all people.)
*Naturally derived ingredients mean that most of the ingredients are derived from non-petroleum ingredients such as plants, or water.
[What is LebeL]
"LebeL" is a brand that has been used by professionals in hairdressing and beauty salons for over 40 years. In 2000, we acquired ISO 14001, the international standard for environmental management, at our multi-site site, and are actively engaged in environmental conservation activities. We will continue to support the dreams of all beauty seekers and hair designers through all our activities.
LebeL official website https://www.lebel.co.jp/
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