Use the men's series "THEÓ" to transform yourself into a handsome man with professional hands! [THEÓ Ikechen project] Start!
https://www.lebel.co.jp/products/mens/theo/theoperm/
TAKARA BELMONT Co., Ltd. (Headquarters: Chuo-ku, Osaka, Chairman and President: Hidetaka Yoshikawa) uses the men's series "THEÓ", which is being developed by "LebeL", a cosmetics brand exclusively for hairdressing and beauty salons. So, I started a handsome change project (Ikechen project) to make men cool. This project proposes a total coordination with all THEÓ items, from perms and styling to face care. 14 popular salons nationwide have participated, and distribution has started from November.
The first delivery is at'LAV by Belle (Harajuku, Tokyo) Yuichi Ukaji. Based on the theme of "a soft textured curly hair perm. A design that moves loosely and casually for an ennui style." suggestion. The second one is Shota Hori from fifth (Harajuku, Tokyo). Based on the theme of "a design that brings out the coolness of a perm while giving a clean shaven look," he proposed a perm style for men who don't want to wear too much style, with a spiral that is different from wave rolls and twisted spirals. This video is available on THEÓ PERM website! We will continue to release them one by one. Be sure to check out the before and after of a man using THEÓ (Geo) to make a cool transformation.
TAKARA BELMONT will work to boost the men's beauty market through this product with the purpose of "Rise into beauty, Walk into life."
Cooperating salons (14 salons nationwide)
THE BAR BER DOZE (Hokkaido) / sol by gisele (Miyagi) / section (Kanagawa) / L.DORADO Hair Salon (Tokyo) / at'LAV･by Belle (Tokyo) / fifth (Tokyo) / REEED (Tokyo)/DAZZLE hair RUSH (Aichi)/L-MARK (Osaka)/ARTCUBE (Osaka)/Sunny's BARBER (Osaka)/HAIR CREATE GENTS (Hiroshima)/kiitos (Kagawa)/HAIR MAKE grace (Fukuoka Prefecture)
●Geo Ikechen Project Gift Campaign!
A gift campaign will be held in which 10 people will win a Geo Freiman styling set by lottery from among those who watched the Ikechen planning video and answered the questionnaire.
For details, click here ⇒
https://questant.jp/q/theo_ikechen
What is THEÓ PERM?
The unique creamy foam formulation makes the treatment and finish more comfortable.
From ridged perm styles to soft and natural perm styles, we support a wide range of designs and hair types to meet all men's style needs.
Be more free. For men who enjoy "charming".
What is THEÓ FREIMAN?
Total care for men that won't rust *For yourself.
This is a high-end care line that provides total care for men who enjoy beauty as a fashion item.
*Keeping an attractive impression
What is THEÓ
Intelligent and smart at times. Cool and casual at times. The idea of NEW MEN'S BEAUTY to create an attractive self in various lifestyle scenes. THEÓ proposes a total range from care for men's unique* conditions to powerful styling. We support NEW MEN'S BEAUTY who express themselves with confidence.
[Geo] THEÓ: The Optimal
* A condition caused by excessive sebum secretion and lack of water in men due to aging
[ THEÓ official website ]
THEÓ official website
https://www.lebel.co.jp/products/series/theo/
THEÓ PERM website
https://www.level.co.jp/products/mens/theo/theoperm/
THEÓ FREIMAN website
https://www.lebel.co.jp/products/theo/freiman/
THEÓ official instagram (@theo_lebel)
https://www.instagram.com/theo_level/
[What is LebeL]
"LebeL" is a brand that has been used by professionals in hairdressing and beauty salons for over 40 years. In 2000, we acquired ISO 14001, the international standard for environmental management, at our multi-site site, and are actively engaged in environmental conservation activities. We will continue to support the dreams of all beauty seekers and hair designers through all our activities.
LebeL official website
https://www.level.co.jp/
LebeL official facebook
https://www.facebook.com/level.official.jp/