YUME HEADBATH, an item that realizes the topical new experience menu [Yume Head Bath], won the [Good Design Award 2022]
This time, "YUME YUME HEADBATH" sold by TAKARA BELMONT Co., Ltd. (Headquarters: Chuo-ku, Osaka, Chairman and President: Hidetaka Yoshikawa) won the "Good Design Award 2022" (sponsored by Public Interest Incorporated Foundation). Japan Institute of Design Promotion).
■Overview of the award-winning product “YUME HEADBATH”
An item used for a new sensation menu "Yume Head Bath" performed with shampoo equipment at hair salons. While pouring hot water from the face line like a waterfall, immerse your head in the pooled hot water and let the hot water run down to the nape of your neck. The soothing sound of flowing water lulls you to sleep, providing a blissful relaxing time that you cannot experience in everyday life.
https://www.tb-net.jp/product/menu/yume_headbath.html
■ Design points
- Based on the menu word "Yume Head Bath" that provokes a sense of anticipation, we designed the image of a comfortable experience itself.
- We designed the beautiful shape of the water spout created by the product, and the comfortable surface and flow of hot water for the head to be submerged in.
- We aimed to make it easy for the practitioner to put it on while the customer is lying down, and to quickly create a space.
■Evaluation by the judges
Moderate elegance of the system is characteristically directing the appearance of this product. The judges were impressed by the company's idea of establishing a new relaxation menu called "Yume Head Bath" in a stressful society, and the specificity of functions and presentations that arouse the curiosity of users. I strongly felt the manufacturer's realization ability and development motivation to sublimate the refreshing effect and efficacy based on the insight of the hair salon into a new service menu. It clarified the development and possibilities of new hair salon menus in response to new and old demand for comfort, and was highly evaluated for embodying the new UX required by the market.
TAKARA BELMONT will continue to develop products that can contribute to the development of salon menus with the purpose of "Rise into beauty, Walk into life.."
About YUME HEADBATH: https://www.tb-net.jp/product/menu/yume_headbath.html
About the salon menu “Yume Head Bath”: https://www.tb-net.jp/solution/salonmenu/headbath.html
■ Experience scene video: https://www.tb-net.jp/headbath/movie.html
■ "Yume Head Bath" concept video: https://www.tb-net.jp/headbath/concept_movie.html
<What is the Good Design Award?>
Carrying on the good design product selection system established in 1957, this is an activity to evaluate and promote Japan's leading designs. As a global design award in which many companies and organizations in Japan and overseas participate, it is held every year with the aim of improving the quality of life and using design to solve social issues and themes. The award-winning "G Mark" is widely known as a symbol of excellent design.
https://www.g-mark.org